NBC'S, 'The Playboy Club' Boycotted By PTC
When you think of 'Playboy' what is the first thing that comes to mind? Is it Kraft Cheese? What about Campbell's Soup? What comes to my mind is sex, fame, and bunnies of course. So why are Campbell's and Kraft two of the seven sponsors canceling their advertising during 'The Playboy Club' after the first episode? If their expectations were for the show to contain fully clothed women and discuss the turn of a new matriarch society in 1963; they might need to reevaluate who is in charge of their media buying. The PTC (Parents Television Council) describes the show as objectifying and degrading women since it was picked up by NBC. I describe it as Chicago in 1963.
The president of the PTC, Tim Winter, said Wednesday, “What has been clear to everyone outside of NBC must now be clear even to those inside NBC: The Playboy Club is a commercial disaster and must be removed from the airwaves. We call for the network to cancel this degrading and sexualizing program immediately."
I call for the PTC to join us in 2011.
Whether it's the PTC's criticism of the show or the racy content making the sponsor's back out there is no need to pull the show. I am all for women's rights, but 'The Playboy Club' is going to contain material not suitable for children and apparently not suitable for the PTC.
A sponsor can find a media outlet or showtime unfitting to their product/brand, if this is the case, be my guest, pull out (no pun intended). If they are canceling their spots simply because of the bullying and criticism from one group saying the show is "a broadcast television program that is mainstreaming the pornography industry", then the issue is not the show but rather their own substantiality as a company. The PTC needs to start targeting shows like Two and a Half Men, How I Met Your Mother, or Desperate Housewives, all on before 10 pm (not that I want them to) but at least you know what to expect with a show entitled 'The Playboy Club'.
Rock on NBC and rock on Hef!
Good show. Have you seen it?
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